PRIVACY & DATA POLICY

SR BM PRIVACY & DATA POLICY

Stewart Redpath (SR Brand Management/SR BM) provides market research and brand consultancy services. For this survey, Stewart Redpath is the data controller.

An important part of our work is providing research based insight and feedback from customers and consumers for companies and organisations providing services and products. For this process to operate with integrity and to the highest professional standards, it is vital that the people who participate in our research feel free to express themselves fully and honestly.

It is therefore a central principle in ALL our projects that:

All respondents will remain anonymous to the commissioning client

How is this done?
a. SR BM work with professional recruitment organisations, in this case People For Research (PFR), to find the right people to interview on behalf of the commissioning client. They have strict standards also and their Privacy Policies can be found here. The data collected from respondents (i.e. profiles, results, quotes, insights) are only shared with the commissioning client as anonymous quotations or as generalised data and feedback as part of the overall sample of respondents. Care is taken to ensure that this feedback cannot be interpreted to be from a specific individual or organisation.

c. The only exception to this rule is when the responded expressly requests to be identified to the commissioning client.

d. In some cases, the commissioning client will be revealed during or at the end of the market research interview. If for any reason the participant (interviewee) does not want their feedback included at this point then their feedback and answers will be discounted and deleted.

We protect data

a. We take all reasonable precautions to protect personal information from loss, misuse or alteration. Data stored on internal storage devices or external (cloud) platforms is protected by firewalls and other appropriate security mechanisms.
b. Interview recordings, transcriptions and personal information are kept for as short a time as possible. This is usually no more than 6 months after the completion of a project. They are then destroyed.

c. SR BM only uses personal contact data supplied to them for research purposes as defined above. This data is never shared, sold or used for other research purposes or any other purposes.