Soothful goes live

A new era begins… AI-powered market insight.

I’m excited to announce the launch of an exciting, and potentially game-changing service for organisations and agencies who are strategy-savvy and passionate about customers.

Soothful (adj. truthful, faithful, soothing) cuts through the typical obstacles of qualitative research - long lead times and prohibitive costs - by blending best research practice with leading edge AI tools. I’ve lived and worked through successive eras of research and marketing. I’ve directly witnessed (and managed) the power of audience insight to hone brands, communications and products into hugely successful commercial outcomes (e.g. Orange).

I always insist on building research into brand programmes because I know the mistakes that happen and blind alleys pursued, when research isn't done. As an experienced research manager and practitioner, it’s been a frustration to me to see clients (and creatives) skip the use of primary research as a helpful and powerful development tool. However, I understand the reasons (...cost, time, complexity).

Working with digital developer, Simon Fletcher, we have created a unique proprietary platform that delivers in-depth 1-1 interviews and can research pretty much anything, including actual products and user journeys, not just concepts, visual representations or descriptions. The more nuanced and complex the challenge is, the better! It also blurs the line between qualitative and quantitative as it’s totally scalable. This means you can have the deep insight that qualitative delivers PLUS the reassurance of numbers. Analysis is lightning quick and totally flexible, so no long waits for analysis. But here’s the best bit. It’s very affordable and accessible. For one simple fee you get a full service, no matter what the project is. The only variable cost is survey sample.

https://stewartredpath.com/soothful If you have a project that requires customer/insight to help you, get in touch. We are offering low cost pilot opportunities.